Title: Facebook and its Psychological and Social
Effects
Topic: Cultural
Artifacts (Text)
Source: Psychology Today, “Facebook and Your Brain”
by Eva Ritvo
Relation: In Anthro, on page 20, it talks about
cultural text being a way of thinking about culture as a text of significant
symbols-words, gestures, drawings, natural objects- that carry meaning. I
decided to look at Facebook because 163, 071, 460 Americans use it which is
roughly 52% of the nation’s population.
Description: Facebook
is a website that’s purpose is be a social network where people can connect
with their friends, family and people they don’t know. Facebook users “friend” people they know as
well as mutual acquaintances, total strangers, celebrities, and people they
find interesting. Users post “statues,”
which are messages that their Facebook friends can view. These messages can be
about anything, whereabouts, their days, exotic locales, their thoughts,
actions or even the food they are about to consume. Their friends in turn can
click a thumb up icon, which signals they “like” the status, or comment on the
status. A person’s Facebook popularity is based on number of friends they have,
how many likes their statuses have, how many likes their profile picture has
and to an extreme how many different locations the person has been to, which
shows they are a social and popular person.
A Facebook user’s day usually
consists of logging into Facebook once they wake up and consistently throughout
the day to keep up with their friends’ lives, see how many likes or comments
their posts have received or maybe just laugh at silly posts.
Facebook didn’t begin until after my teenage
years. When I was a teenager, we kept up
with our friends by calling them, seeing them at school or just hanging out
with them outside of school. It was hard
to keep up with friends that moved out of state because you could only call and
spend time with so many people. There was a natural limit and that kept your
close friend circle relatively small by today’s standards.
Now you can
keep pace with an absurdly large group of people on Facebook by viewing
pictures of their life, reading their public thoughts, and looking at the life
they present online. It helps you feel
connected to loved ones you don’t see very often.
Besides the
perceived social benefits of Facebook, there is now evidence that there is a
psychological effect on your brain when you view Facebook.
In “Facebook and Your Brain,” Eva
Ritvo who is a M.D. in Psychology says that a chemical in your brain is
released when you view Facebook. That chemical is dopamine, which is associated
with feel good feelings. In her words, “When
we view an attractive face, dopamine is released in the same reward pathway
that is stimulated when we eat delicious food, make money, have sex, or use
cocaine." We can carefully select
our photos and statues to show the best representation of ourselves and give
our friends that dopamine rush anytime they look at our personal page.
On the other hand, you can post a
status about a difficulty you are facing or if you feel down. This in turn, can
draw out support from your Facebook friends reacting to the rush of oxytocin
(“love hormone” as she called it) when they read your status. This virtual comfort can help you battle the
stress hormone cortisol.
One last
positive mental effect of Facebook is that Eva found was mirror neurons in the
brain that are activated when a person sees a Facebook friend “expressing
emotion” or “engaging in an
activity.” The mirror neurons give off
feelings of empathy and “imitative learning.” For example when you see a
picture of your smiling friend, you will smile in return without realizing
why. Or reading a happy post, you will
feel good inside because emotions are infectious.
Commentary/ Analysis:
For all the positive affects that Facebook can have on a person, there can
be negative affects. Since everyone is concerned with showing the best
representation of their lives, it can lead to a person feeling like everyone is
living a better life then them. It can
also make one feel like they can never quite measure up to the invisible,
impossible standard. Facebook offers a sense of connection with others but can
actually cause a person to feel lonely.
Eva in the article touched base on this saying that the online support
shown during hard times can actually fool our brain into thinking we are
surrounded by people who love us, which in long past times was essential to our
survival.
Culturally
Facebook is changing the way we interact with other people online and in real
life. Having so many Facebook friends
and seeing their everyday posts and pictures can cause of feeling of deep
friendship when in reality can be superficial if not kept up by in person
hanging out or phone calls. Friendships are being changed from having several
deep ones, to having a myriad amount that are shallow. Spending time with a friend seems like too
much work when you can just connect with the person online by looking at their
pictures or statues. It can cause a person to become lazy in the friendship
while in their mind they view themselves as being very active in it.
We are also
becoming defined by our online Facebook identity. Our sense of self is defined
by how many likes/comments our statues and pictures have as well as the number
of online friends we have. We can feel down if not a lot of people have showed
interest in what we have posted or have not accepted our friend request. When
in actuality, it is not a reflection of who we really are or how popular we
are.